So exciting! In July Pure! will visit Malmö, which became the first Fairtrade city of Sweden in 2006. In Malmö you will find an increasing choice in restaurants that offer organic, local and fair trade food.

The city of Malmö has established very ambitious targets, for the next 10 to 15 years, concerning the environment and sustainability. They have set up Eat S.M.A.R.T. which is built on the Swedish nutrition recommendations combined with the environmental goals of Sweden:

Smaller amount of meat
Minimise intake of junk food/empty calories
An increase in organic
Right sort of meat and vegetables
Transport efficient

Pure! is excited to discover Malmö, because the city is a shining beacon for sustainable and delicious food.

Picture: Restaurant Salt & Brygga

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